The Wrong and the Right Way to Design Your Web Site
The wrong way to design your web site is to have your friend down the street, who knows all there is to know about HTML programming, design it for you. Having a programmer design your web site is like having your contractor do your interior decorating.
The right way to design your web site is to begin with the end in mind. Hire a consultant who knows how to ask the right questions and understand your goals, your customers, your market, your budget. See my philosophy for a complete description of my approach to the design process.